Green Isn’t Just a Buzzword Anymore: Why smart companies are doubling down on sustainable energy, even in a shifting political climate.

Despite shifting political priorities in Washington, many of the world’s most forward-thinking companies are not backing away from sustainability. They are leaning into it. Why? Because clean energy and circular economy strategies are not just about regulation or ideology. They are about long-term value.

As reported by Reuters,even with a more fossil fuel–friendly administration back in office, “the economics, companies’ near-term emissions pledges, and the rising costs of climate events keep the broad direction unchanged.” In other words, sustainability still makes business sense.

Here are five ways the energy industry is becoming greener, and how Sky Quarry may help lead the way as these trends continue to evolve.

  1. Recycling and Waste-to-Energy Innovations

One of the most compelling sustainability trends in the energy sector is turning waste into energy. Sky Quarry’s ECOSolv technology is designed to recycle discarded asphalt shingles into valuable petroleum products and other reusable materials, including sand, limestone powder, and fiberglass. This process has the potential to significantly reduce landfill waste and recover energy from materials that were previously considered unrecyclable.

The global waste-to-energy market was valued at approximately $42 to $43 billion in 2024 and continues to grow. In North America, the market is estimated at about $8.8 billion, making it a strategic space for innovation.

  1. Integrated Sustainable Operations

Many companies are adopting fully integrated operational models to improve both efficiency and sustainability. Sky Quarry’s planned operations aim to span from asphalt shingle collection and processing at PR Spring in Utah to refining at its Foreland Refinery in Nevada. This end-to-end model is expected to reduce waste, improve logistics, and enhance profitability.

  1. Technological Advancements

Technology is a driving force behind the energy sector’s shift to greener practices. Sky Quarry’s ECOSolv process has been developed to recover up to 99 percent of hydrocarbons and solvents from shingles, enabling the recovery of valuable resources that would otherwise be lost. These types of innovations can drive both environmental and financial gains, positioning technology as a foundational business tool.

  1. Flexibility Over Regulation

While past environmental progress was often driven by regulatory mandates, today’s industry leaders are designing systems that work regardless of political shifts. Sky Quarry’s modular facility model is being developed to scale efficiently, respond to regional demand, and operate within diverse state and local frameworks. This adaptability could reduce risk exposure and support long-term resilience.

  1. Promoting Circular Economy Principles

The circular economy, which involves designing systems where waste becomes input for new value, is gaining real momentum in the energy sector. Sky Quarry is advancing this vision by developing processes that convert post-consumer roofing waste into useful products. This model reduces environmental harm, keeps resources in circulation longer, and supports a more sustainable supply chain.

Sky Quarry: A Model for the Future

The energy landscape is shifting, shaped by technology, resource pressures, and investor expectations. Sky Quarry’s strategy is being built with those forces in mind. With integrated infrastructure, innovative recovery systems, and a focus on scalable economics, the company is working to create a model where sustainability is not just a goal. It is a lasting business advantage.

Stay tuned for more updates as Sky Quarry continues building solutions for a cleaner, more efficient energy future.

Learn more about our technology here: https://skyquarry.com/our-technology/

Footnotes:

·  Based on data from market analysis, the global waste-to-energy market reached $42.4 billion in 2024 and is projected to grow at a compound annual growth rate of 6.6% through 2034mordorintelligence.com+15gminsights.com+15databridgemarketresearch.com+15.

·  The North America waste-to-energy market was valued at $8.82 billion in 2024, with growth expected over the next decade gminsights.com+2cervicornconsulting.com+2mordorintelligence.com+2.

 

Heidi Bowman

Heidi C. Bowman is a strategic finance executive with over 20 years of experience guiding leadership teams across various industries with an emphasis on structuring financial operations, evaluating deals for tax efficiency, and defining processes to ensure top-tier financial performance. She is adept at building trust with external partners, such as audit and tax firms, legal counsel, insurance providers, and private equity companies. Moreover, she has demonstrated a history of adapting to changing market conditions and managing large-scale pivots during organizational transformation and restructuring. She prides herself on being a collaborative team coach and mentor skilled at developing future leaders and finance executives.  She has expertise in private equity, real estate, logistics and oil & gas.

Most recently she was a CFO of Hillair Capital and Barlock Capital private equity funds.  During that time, she was CFO various portfolio companies including American Natural Energy Corporation and Creek Road Miners Inc fka Wizard Brands Inc. (WIZD). 

She graduated from the University of California at Los Angeles with a Bachelor of Arts degree in Economics and is a CPA (Inactive) in the state of California. After many years being active in the local schools and community where she and her husband raised their two children in the San Francisco Bay Area, Heidi and her family relocated to Park City, Utah and are currently enjoying the active mountain lifestyle.   

Jennifer Standley

Jennifer Standley has over 15 years experience building and leading startups in a variety of industries. Specializing in marketing and business development, she has played a pivotal role in streamlining operations, enhancing brand awareness, and boosting overall revenues for several direct-to-consumer sectors, particularly in the organic food industry.

She is passionate about advancing better environmental practices—be it through the promotion of organic foods for kids or contributing to Sky Quarry’s journey towards environmental sustainability.

Jennifer has a BA in Business Management and Humanities from Brigham Young University and a Professional Designation, AA degree in Design & Visual Communications from the Fashion Institute of Design & Merchandising.


Ray Hansen

Ray Hansen brings more than 35 years of refining industry experience, including senior leadership roles with HF Sinclair, CITGO Petroleum and Chevron. Most recently, he served as Vice President of HF Renewable Fuels. He previously led operations at HF Sinclair’s 140,000 barrel-per-day El Dorado refinery, overseeing more than 260 operations personnel and responsibility for operations, engineering, logistics, safety and environmental performance.

Throughout his career, Hansen has focused on improving refinery reliability, increasing throughput and optimizing existing assets. He has also led major capital initiatives, including a renewable fuels project completed in 15 months that recovered its full project investment within 13 months.

Hansen holds Bachelor of Science degrees in Chemical Engineering and Materials Science Engineering from the University of California, Berkeley.

Darryl Delwo

Darryl Delwo has over 25 years’ experience building and leading finance teams in global companies with significant operating scale and complexity. He has held senior positions in high growth public and private firms, providing strategic oversight to finance and operations, including $150mm of M&A activity, and joint venture and refinancing transactions.

Darryl has a BC in Accounting and Business Management from University of Calgary, holds CMA and CPA designations from CMA and CPA Alberta, and a Controllership Certificate from the Institute of Chartered Accountants of Alberta.

Marcus Laun

Marcus Laun has spent the past twenty years as a founding principal or senior advisor to over fifteen publicly and privately held companies. His experience includes advising and investing Nurture, Inc. an organic baby food company which eventually sold to Group Danone for $250mm.

Marcus is also founder and CEO of GrowthCircle.com and Geopulse Exploration Inc., a media company specializing in the production and distribution of short films for corporate clients. He also has advised and raised capital for companies in the solar, wind, oil, gas, and alternative fuel industries.

As Managing Director of Knight Capital Group (the largest market-maker of equities in the US)., he oversaw syndicates for over $300 million in financing.

He has a BS in Hotel Management from Cornell University, and an MBA from Columbia University.

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David Sealock

David Sealock is a highly accomplished, results-driven senior executive leader with over 30 years of strategic management and business leadership. He has a track record of building high-performing teams with a strong focus on setting corporate strategy, executing over $1.2Bn in equity and debt transactions, joint ventures and M&A deals.

David served as CEO of Petroteq Energy, President of Autus Ventures, Vice President Technology – Petroleum Technology Alliance Canada; President & COO of Sulvaris; President & CEO of Sunshine Oilsands; EVP of MegaWest Energy; &  has held senior management positions with Deer Creek Energy, CNRL, Petrovera Resources, Total, and Chevron.

David has a BS in business management and is a Registered Engineer with the Alberta Society of Engineering Technologist (ASET).

 

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